The What
This is a feature suggestion to enable users to embed third-party video players (YouTube, Vimeo) directly within an online document. The downloadable PDF would not have a video player embedded, but the online version would.
The Why
The purpose of this feature is to include important content in sales proposals. Product demonstration videos, video testimonials, and personalized introduction videos can all play stronger than static images. Only having an image with a link to an external URL will take recipients out of the proposal, which risks them bouncing without ever returning. It puts other content in front of them that takes attention away from the intended proposal content. For example, suppose a YouTube video is opened outside of the proposal and competitors’ videos are on YouTube.
Other Document Software Service That Do This
Three services that currently allow embeddable video, while retaining the traditional classic document look, are PandaDoc, GoHighLevel, and Prospero. Those 3 software services are in portrait orientation and generate downloadable PDFs, but the online versions embed third-party video players directly within the online documents.
Might It Up-Sell People?
I became a DocuSign customer for contracts because of the familiarity / brand recognition that DocuSign has. However, I am also paying for proposal software separately (Qwilr). If DocuSign had the ability to embed third-party video players inside of proposal documents, I would invest the proposal software money into upgrading DocuSign instead. After all, it would consolidate everything in one place for me (if I could do sales proposal documents and contract documents both in DocuSign.)